Thursday, April 29, 2010

Google Revamps Search

Google recently optimized its search engine to boost search result relevance.  This feature allows the users to refine their search results more diligently. Users can now filter by content type and obtain more relevant search results from Google. The search giant through this strives to keep its search smart compared to rivals Microsoft Bing and Yahoo. These changes began rolling out on the 5th May across 37 languages and lives in the left-hand panel. 

The new Look-and-Feel of Google Search

The new side search panel brings the most relevant search tools and refinements for the search query. The Universal Search, the Search Options panel, and Google Squared launched over the past three years have been brought together to power the side panel.
Universal Search helps to find the most relevant types of results for the search query. The top section of the new left-hand panel builds on Universal Search by suggesting the most relevant genres of results for the query and letting one to seamlessly switch to these different types of results. The “Everything” option gets the different types of results integrated into the main results but the user now can also easily switch to just the particular type of results.

The expandable Search Options panel launched earlier brought many rich slice-and-dice tools to search. The new left-hand navigation showcases these tools and enables one to get a different view of the results. Just in case somebody wants to see only the images from each of the results or just the news? The options on the left will suggest the tools that are relevant and helpful to the query.

Google Squared (available on Google Labs) helps in finding and comparing entities. The “Something different” feature has been developed on the technology in Google Squared to find other entities that are related to the query, so that one can easily explore not only the results for the current query but other related topics as well.


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